Privacy Policy

1. Information We Collect

We may collect personal information that you voluntarily provide, including:

• First and last name
• Email address
• Phone number (mobile and landline)
• Mailing address (street, city, state, ZIP code)

This information may be collected when you:

• Submit contact or appointment request forms
• Communicate with us by phone, email, or SMS
• Interact with our Website

2. Automatically Collected Information

When you visit our Website, certain information may be collected automatically, including:

• IP address
• Browser type and operating system
• Pages visited and time spent on the Website
• Referring URLs

We use analytics, advertising, tracking, and performance tools to analyze Website traffic, improve user experience, and measure marketing effectiveness.

3. Cookies, Advertising & Tracking Technologies

We use cookies, pixels, web beacons, heatmapping tools, session replay tools, conversion tracking tools, CRM tracking scripts, and similar technologies to improve Website functionality and marketing performance.

These technologies may collect information about browsing behavior, interactions with our Website, pages viewed, time spent on pages, device identifiers, and advertising engagement.

We may use or integrate tools such as, but not limited to:

• Facebook/Meta Pixel and advertising tools
• Google Ads and Google conversion tracking
• Retargeting and behavioral advertising platforms
• Heatmapping and analytics services
• CRM and marketing automation platforms
• Other advertising, analytics, and performance optimization services

These third parties may use cookies and similar technologies in accordance with their own privacy policies.

You may control cookies through your browser settings. Disabling cookies may affect Website functionality.

4. How We Use Your Information

We use personal information for the following purposes:

• Scheduling and managing dental appointments
• Responding to inquiries and patient communications
• Sending appointment confirmations and reminders
• Providing customer support
• Improving our Website and services
• Measuring and optimizing advertising performance
• Sending informational or administrative emails (with consent)

5. SMS Messaging & A2P Compliance

SMS Opt-In

By providing your mobile number and opting in through our Website, forms, or verbal consent, you agree to receive SMS messages from MAP Dental Center.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Types of Messages

SMS messages may include:

• Appointment confirmations and reminders
• Office notifications
• Patient communication related to services
• Patient-related communications, and occasional special offers or promotions.

Marketing messages are only sent if explicit consent is provided.

Message Frequency & Rates

Message frequency varies. Message and data rates may apply.

Opt-Out Instructions

You may opt out at any time by replying STOP to any SMS message. You may also contact us directly to request removal.

6. A2P Messaging Privacy & Data Use (Carrier-Required Section)

This section applies specifically to Application-to-Person (A2P) SMS messaging.

Data Collected for SMS

• Mobile phone number
• Messaging interaction data (delivery status, timestamps)

Use of SMS Data

SMS data is used only for:

• Appointment-related communication
• Customer service and office notifications

No Sharing or Selling of SMS Data

SMS consent and phone numbers are not sold, shared, rented, or disclosed to third parties for marketing purposes. This includes:

• No third-party advertising
• No lead resale
• No data aggregation

Service Providers

SMS delivery is handled via GoHighLevel using Twilio infrastructure. These providers act solely as communication processors and do not use data for independent purposes.

7. HIPAA & Medical Privacy

MAP Dental Center is a healthcare provider subject to applicable health privacy laws. Clinical and medical records are governed by our separate Notice of Privacy Practices.

Information collected through our Website, analytics tools, advertising platforms, and marketing systems is separate from medical records unless you formally become a patient and provide protected health information (PHI) through official clinical channels.

8. Data Retention

We retain personal information only as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements.

9. Texas & U.S. Privacy Rights

We comply with applicable U.S. privacy laws, including the Texas Data Privacy and Security Act (TDPSA).

Texas residents may request:

• Access to personal data
• Correction of inaccuracies
• Deletion of personal data
• Information about data processing practices

Requests may be submitted using the contact information below.

10. Do Not Track Signals

Some web browsers include a 'Do Not Track' feature. Our Website does not currently respond to browser Do Not Track signals.

11. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information. However, no online transmission is completely secure.

12. California Privacy Rights (CalOPPA / CCPA / CPRA)

California residents may request:

• Access to personal information
• Correction or deletion of personal information

Requests may be submitted using the contact information below.

13. GDPR Disclosure (EU Visitors)

If you are located in the EU, you have rights under GDPR, including access, correction, and deletion of your personal data. Data is processed based on consent or legitimate business interest.

14. Contact Information

If you have questions about this Privacy Policy or our data practices, contact us:

• Email: info@mapdentalcenter.com
• Website: https://mapdentalcenter.com
• Phone: (832) 281-2222

Mailing Address:

MAP Dental Associates PLLC
2222 Greenhouse Rd Ste 800
Houston, TX 77084
United States